Six practices, diagnosed and rebuilt.
A therapist, a coach, a supervisor, an electrician, a dental practice and a law firm. Nothing is shared between them — not a template, not a component, not a database. What is shared is the two weeks of watching that came first.
One person, one room.
Where the product is your attention, and the admin is the thing quietly eating it.
-
The problem
A waiting list she could not see, an inbox she could not face, and no-shows costing a day a fortnight.
What changed
We spent a week watching how she actually works before drawing a single screen. In her words, the website was the smallest part of what changed.
Treatment slot: January – February 2026
-
The problem
Six days to write a proposal, priced by instinct, closing about a third of the time.
What changed
A site, a CRM and an offer builder. The quote that took six days now takes forty minutes, and it closes more often.
6 days40 min -
The problem
Fourteen supervisees, four payment arrangements, one spreadsheet and a great deal of goodwill.
A van, a chair, a matter.
The unit of work changes and everything follows from it. A callout is not a session. A chair is not a case. We map the unit before we design anything around it.
-
The problem
Quoting from the cab at eleven at night, and paying a marketplace a third of every job it sent him.
What changed
A site, quotes and dispatch, built around the callout. He finishes the quote in the driveway now, before he has driven home.
Treatment slot: March – April 2026
-
The problem
Seven people, four chairs, and a recall system that lived in one person’s head.
What changed
A previous agency owned their domain and charged four thousand euro to release it. Their first question to us was about leaving, so everything is in the practice’s name from day one.
Treatment slot: September – October 2026
-
The problem
Taking on matters they should have declined, and writing off work nobody had recorded.
I finish the quote in the driveway now, before I have driven home. That one thing changed more than everything else put together.