Essential
Take a kit if your week is ordinary
Not a criticism — most practices in a trade run broadly the same way, and a kit that fits 90% of it today beats a bespoke build you cannot afford until next year.
Ready-made,
and honest about it.
Not every practice needs something built from scratch, and we would rather sell you a kit that fits than a Treatment that flatters us. Five sets, one per kind of business, from €1,200 to buy or €65 a month to rent.
01 The shelf
Five Essentials.
Off the shelf, and we say so.
These are templates. We are telling you that plainly because everywhere else calls them bespoke solutions and charges accordingly. A kit is the right answer when your practice works the way most practices in your trade work — which is most of the time.
Essence No. 01
The Front
Anyone who needs a credible front door and nothing behind it yet.
Buy€1,200
Or rent€65/mo
- Five pages, structured
- An enquiry form that routes
- Deposits and one-off payments
- Your colours and type
Serum No. 02
The Practice
Solo therapists, coaches, mentors and consultants who see people by appointment.
Buy€2,400
Or rent€95/mo
- Booking against real availability
- Intake, one question at a time
- Reminders that reduce no-shows
- Deposits and session fees
Balm No. 03
The Field
Electricians, plumbers, heating engineers, joiners — one van to a small crew.
Buy€2,900
Or rent€115/mo
- Quote builder on your phone
- Quotes sent as a page
- Job records with photos
- Certificates and documents
Cream No. 04
The Clinic
Dental, physio, veterinary, optical and similar: two to fifteen people, a front desk, a diary.
Buy€3,900
Or rent€165/mo
- Multi-practitioner, multi-room booking
- Recalls that go out on time
- Reminders and short-notice fill
- Patient portal
Tonic No. 05
The Chambers
Legal, notarial, architectural and surveying practices of two to fifteen.
Buy€3,900
Or rent€165/mo
- Qualifying intake
- Paid first consultation
- Matter records
- Conflict check at intake
02 Which one
A kit, or
something built for you?
We sell both and we make more from the second, so here is the honest test rather than the flattering one.
Essential
Take a kit if the budget is the constraint
A kit is between a fifth and a third of a Treatment. If the choice is a kit now or nothing for eighteen months, take the kit. You can move to a Treatment later and we will not charge you twice for the thinking.
Essential
Take a kit if you want to start this month
Two weeks from order to live, against ten for a Treatment, and one of the two weeks is you choosing colours and writing about yourself.
Treatment
Take a Treatment if the fit is the problem
If you have already outgrown two tools, if your pricing or scheduling has a rule nobody else has, or if the thing that makes you money is the thing no kit does: a kit will not fix it and we will say so on the first call.
Treatment
Take a Treatment if you need to sound like nobody else
A kit gives you your colours and your words inside our layout. If your positioning is the asset, that is not enough, and pretending otherwise would waste your money.
Not sure
Not sure? Start with the assessment
Seven questions, two minutes, and it will tell you which of these two you are, including when the answer is neither and you should spend the money elsewhere.
Take the assessment→03 The two models
Buy it once.
Or rent it monthly.
Identical software. The only difference is who hosts it and who is responsible when something breaks at eight on a Friday.
Buy it (full size) · Rent it (refill)Same formula, two sizes
Buy · what you getThe source code, the design files, and a manual written for a strangerYours outright
Buy · where it runsYour hosting account, in your name. Typically €5–25 a monthYour account
Buy · installationOptional. We set it up, configure it and hand it overFrom €400
Buy · updatesYours to apply. We publish them; you decide whenSelf-serve
Rent · what you getThe same software, hosted, patched, backed up and supportedManaged
Rent · setupA one-off fee to configure it around your rulesFrom €400
Rent · leavingCancel any month. Export everything, or buy the kit outright and keep goingNo notice
Both · your dataEU region, encrypted, exportable on demand, never used for anything elseYours
Rented long enough and buying would have been cheaper. That crossover is printed on every kit page. If you pass it and tell us you want to buy, we take what you have already paid in rent that year off the purchase price.
04 Before you ask
The awkward
questions.
You say you do not use templates. These are templates.
They are, and that sentence is on the page above in the same words. The studio work is bespoke, one practice at a time, four to six a year — that has not changed. The kits exist because we kept turning away practices who did not need bespoke and could not justify it, and sending them to a page builder felt worse than building something good and admitting what it is.
Will my site look like other people’s?
Structurally, yes — same layout, same spacing, same flows. Your colours, typeface, logo, photography and every word will be yours, which is most of what a visitor perceives. But if two practices in the same town both buy the Field kit, a careful person could tell. We would rather you heard that from us.
Can I move from a kit to a Treatment later?
Yes, and several have. Your content and data come across, and we take what you paid for the kit off the Treatment. You are not penalised for having started sensibly.
What if I buy it and cannot install it?
Buy the installation as well — it is between €400 and €900 depending on the kit, and it includes configuring it around your rules. Or rent for a few months while you decide, and we will credit that rent if you buy within the year.
What happens to a bought kit when you publish an update?
You get a notification and a changelog, and the update is yours to apply whenever you want. Security patches are free forever. If you would rather never think about it, rent instead — that is precisely what renting is for.
Do you customise kits?
Small things, yes — an extra page, a field, a different email. Anything structural, no, because that is how a kit quietly becomes a bad bespoke build at a bad price. Past a couple of days of changes we will stop and recommend the Diagnosis instead.